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Container Shipping & Trade

Container Shipping & Trade

Maersk boosts supply chain efficiency through container triangulation in US

Thu 17 Jan 2019 by Rebecca Moore

Maersk boosts supply chain efficiency through container triangulation in US
Maersk is the first carrier to launch container triangulation services in North America

Maersk is the first carrier to offer container triangulation services in the US and Canada.

It is using Antwerp-headquartered Avantida's online platform for empty triangulation services – and the move represents Avantida’s first steps in the US and Canadian markets.

Avantida said in a statement “Empty container triangulation, or the interchange of an intermodal container outside of a marine terminal or yard (street turns), is a well-known activity in the US. By offering this on Avantida’s online platform, transporter and logistics companies are freed from the administrative hassle of having to request and process street turns manually.”

Through the automated request process offered by Maersk, dispatchers and planners requesting street turns will get a response in minutes. They will be able to take advantage of time and cost savings, benefit from a fully digital process and reduce CO2 emissions as these efficiencies help cut unnecessary truck miles.

“Both shipping lines and transporters continue to look for agile, cost-saving tools that can optimise their planning, and our platform has a proven track record of improving efficiency,” said Avantida chief executive Luc De Clerck. “The platform has changed the way shipping lines in Europe are doing business, and after our launch in Mexico, it was a natural next step to introduce Avantida to the United States and Canada.”

In September 2018 CMA CGM and Hapag-Lloyd announced they are introducing container management services via Avantida in Mexico – the first time this service has been offered in the country.

Avantida is owned by cloud-based provider of networked supply chain solutions E2open, which acquired INTTRA at the end of 2018.

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